We all depend on care. Care helps us survive, grow, and thrive. Yet around the world, care systems are under increasing strain. Millions of people are forced to choose between caring for loved ones and earning a living, while much of the work that sustains our communities remains invisible and undervalued. At İhtimam, we work to make care visible and recognized as a shared social responsibility rather than a private burden. We believe that everyone both gives and receives care throughout their lives, and that access to care is essential for individual and collective wellbeing. Through research, ecosystem building, relational design, advocacy, innovation, and narrative change, we contribute to a future where care is valued, supported, and accessible to all.